Hi, I’m Gabrielle.
I help people do things they haven’t done before.

As a service designer focused on innovation, I work with organizations to understand and solve their problems in new ways.

The process to arrive at a solution is typically as important as the solution itself.

I create citizen centred services that leverage modern, digital tools to create seamless, efficient services for both clients and public servants.

What does this involve?

Understand the context that we are working in, including the people, processes, and tools. Get to know both users and stakeholders through conversation and observation. See how things flow and where things get caught. Look deeper to understand why.
Synthesize what we have learned to understand the problems to be solved. Define how we want things to be different in the future (desired outcomes) and the things that we can affect to create that change (levers for change).
Define opportunity areas and problems to be solved. Work with the project team, stakeholders, and users to choose which opportunities or problems to focus on based on the desired outcomes and levers for change.
Build relationships and trust with users and stakeholders to provide a foundation for collaboration and co-design in the future.

Dive deeper to understand the specifics around the problems to be solved.
Develop, test, and evaluate several potential approaches to solve the problems at hand and deliver the critical elements of the service, leverage all perspectives in the design and development team. Create prototypes of varying levels of fidelity for people to interact with and react to.
Engage users and stakeholders in generative activities (including co-design) to inform the design of the service. Draw insight and ideas out of experts from all areas of the system.
Choose what to build first that will create value for people, allow us to learn from real use, and create a strong foundation to iterate and build on.